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‘I feel like royalty!’ Amy Childs shows off her curves as she is unveiled as the new bra range0 comments

Model behaviour: Amy Chidls has been unveiled as the new face, and body, of Bra Queen, the new range of underwear for Tesco created by Ultimo founder Michelle Mone

She revealed her dreams of being a model during her time on The Only Way Is Essex.
| by Daily | 2011 |

And now Amy Childs has finally made it, after being unveiled as the new face, and body, of Ultimo’s new range of underwear for Tesco.

The 21-year-old reality TV star is seen showing off her curves in the massive new national campaign to promote Michelle Mone’s new lingerie collection, Bra Queen.

Pretty in purple: Amy says she feels like royalty in the lingerie, which retails from just £7

From a sexy black lace strapless bra and knicker set to a bridal-style ivory two-piece, Amy looks stunning in the new shots.

Amy won herself thousands of fans during her time on TOWIE thanks to the fact that viewers were able to see her down-to-earth attitude and everyday worries and insecurities about her looks – issues fans could relate to.

In fact, Amy had a breast enlargement operation when she was younger to boost her curves, and says it is something she doesn’t regret doing in any way.

Curvy girl: Amy models underwear from this sexy black lace set to a more simple all-white two-piece

She said in a recent interview: ‘I don’t regret my boob job at all. I used to look like I had a boy’s figure. I wanted to feel better about myself and that’s what it’s done. I feel good.’

And now Amy is showing off her enviable figure in the new shots for Bra Queen.

Talking about the new range, priced from £7, a fraction of the cost of an Ultimo bra, which usually retails for around £30, Amy said: ‘I actually feel like a queen wearing Michelle Mone’s new BRA QUEEN collection and I’m so excited to be the face of the campaign for Tesco.

Bridal style: Amy revealed her modelling dreams during her time on The Only Way Is Essex

Walk on the wild side: Amy also models this sexy animal-print set

‘There’s a style to suit whatever mood you’re in and it’s affordable so you can have a different one for every day of the week.

‘I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty.’

The collection, available in sizes B to DD with styles for creating extra lift, comfort, cleavage-enhancing and shaping, is designed to combine ‘catwalk-inspired style with supermarket price,’ Tesco said.

Michelle Mone OBE, said: ‘I’m so excited to be bringing the new Bra Queen brand to Tesco – a great value range in the fashion fast lane without compromising on design and quality.

‘The BRA QUEEN brand is about creating everyday lingerie fit for a queen that makes the most of what you have – but without a royal price tag.’

And Bernadette Lusher, UK clothing buying director for Tesco, added: ‘We know our customers are looking for quality, trend-inspired fashion that is accessible and great value.

‘By combining Michelle Mone’s expert knowledge with our on-going commitment to customer value, BRA QUEEN will bring a stylish new edge to Tesco.’

As well as modelling for the new Bra Queen range, Amy has been furthering her modelling dreams by designing her own range of dresses – fulfilling a lifelong dream.

And the pretty redhead was seen yesterday taking to the catwalk during Britain and Ireland’s Next Top Model Live event yesterday showcasing her new designs.

BRA QUEEN is a new brand designed exclusively by Michelle Mone OBE available at selected Tesco stores and

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