And now Amy Childs has finally made it, after being unveiled as the new face, and body, of Ultimo’s new range of underwear for Tesco.
The 21-year-old reality TV star is seen showing off her curves in the massive new national campaign to promote Michelle Mone’s new lingerie collection, Bra Queen.
From a sexy black lace strapless bra and knicker set to a bridal-style ivory two-piece, Amy looks stunning in the new shots.
Amy won herself thousands of fans during her time on TOWIE thanks to the fact that viewers were able to see her down-to-earth attitude and everyday worries and insecurities about her looks – issues fans could relate to.
In fact, Amy had a breast enlargement operation when she was younger to boost her curves, and says it is something she doesn’t regret doing in any way.
She said in a recent interview: ‘I don’t regret my boob job at all. I used to look like I had a boy’s figure. I wanted to feel better about myself and that’s what it’s done. I feel good.’
And now Amy is showing off her enviable figure in the new shots for Bra Queen.
Talking about the new range, priced from £7, a fraction of the cost of an Ultimo bra, which usually retails for around £30, Amy said: ‘I actually feel like a queen wearing Michelle Mone’s new BRA QUEEN collection and I’m so excited to be the face of the campaign for Tesco.‘There’s a style to suit whatever mood you’re in and it’s affordable so you can have a different one for every day of the week.
‘I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty.’
The collection, available in sizes B to DD with styles for creating extra lift, comfort, cleavage-enhancing and shaping, is designed to combine ‘catwalk-inspired style with supermarket price,’ Tesco said.
Michelle Mone OBE, said: ‘I’m so excited to be bringing the new Bra Queen brand to Tesco – a great value range in the fashion fast lane without compromising on design and quality.
‘The BRA QUEEN brand is about creating everyday lingerie fit for a queen that makes the most of what you have – but without a royal price tag.’
And Bernadette Lusher, UK clothing buying director for Tesco, added: ‘We know our customers are looking for quality, trend-inspired fashion that is accessible and great value.
‘By combining Michelle Mone’s expert knowledge with our on-going commitment to customer value, BRA QUEEN will bring a stylish new edge to Tesco.’
As well as modelling for the new Bra Queen range, Amy has been furthering her modelling dreams by designing her own range of dresses – fulfilling a lifelong dream.
And the pretty redhead was seen yesterday taking to the catwalk during Britain and Ireland’s Next Top Model Live event yesterday showcasing her new designs.
BRA QUEEN is a new brand designed exclusively by Michelle Mone OBE available at selected Tesco stores and Tesco.com/clothing.
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