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It doesn’t come as a surprise that Louis Vuitton, a division of LVMH (Louis Vuitton Moet Hennessy, has been listed as the most valuable luxury brand in the world by Forbes.

| by Pursuit // 2015

The French luxury brand, that provides unmatched status and style, has bagged the 14th position on the list of the world’s 100 most valuable brands.

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The only fashion brand to find a place in the top 20, Louis Vuitton is worth a whopping $28.1 billion. With profit margins approaching 40%, Louis Vuitton has also bagged the honor of being one of the most profitable brands. The brand applauds its new creative director for the upsurge as 2014 was characterized by strong creative momentum and dominated by the fabulous response garnered by Nicolas Ghesquière’s first runway shows and the new products.

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Other fashion brands listed on the valuable list includes Swedish retailer H&M at no. 33, Gucci at 42nd position with Hermes at 51, Cartier at 55, Zara at 58, Coach at 63, Rolex at 65,Prada at 74, Chanel at 85, Ralph Lauren at 89 and Target at 92.

The list of world’s most valuable brands 2015 was topped by Apple worth $145.3 billion. Microsoft bagged the second slot at $69.3 billion and Google is crowned as the third most valuable brand at $65.6 billion. The Forbes list features brands based out of 15 countries worldwide, and spans 20 industry categories. They determine the most valuable brands by starting with a universe of more than 200 global brands and require brands to have at least some presence in the U.S. Forbes valued these brands on three years of earnings and allocated a percentage of those earnings based on the role brands play in each industry.