The entrepreneur already has a longstanding partnership with vodka brand Ciroc, and he is now hoping to team with a “true tequila artiste” to extend his interests.
“There isn’t one particular tequila that I love and I’ve been spending a lot of time in Mexico. So in the next year, you will probably see me going toe to toe with John Paul (Jones DeJoria), who owns (spirit company) Patron,” he tells E! Online. “I’ll be challenging him to who makes the best, smoothest and most authentic tequila in the world.”